Our Story

A Message From the Founder

Many years ago when I was in my early twenties I was poor and desperate for cash.  I didn’t have enough money for my upcoming rent obligation, or enough to buy decent food.  At the low point in my life I found myself eating out of a trash can behind a McDonald’s restaurant in Hollywood, CA.

During that time I remembered that I had a small bag of broken gold chains and a few gold rings I had collected while I was a teenager.  I still have memories of pestering my sister regularly to see if she had any more broken jewelry she could give to me.  For some reason I loved gold.

I decided to turn that small baggie of gold jewelry into cash. It was 1983.

I took my stash to a jeweler to have it appraised. Surprisingly it was just over $400 worth of gold, even at the lower gold prices from back then. Unfortunately, when I was selling gold, the jeweler offered me only $180, explaining how that was pretty standard among jewelers. He said I could go to a pawn broker who would offer me even less. Young, naïve and desperate as I was back then, I accepted the offer.

Believe it or not, that $180 in cash for my gold jewelry was a turning point in my life. I made it through the next few weeks without any major problems and then found a job to sustain me.  Since then I have become an entrepreneur and over the years I have built several multi-million dollar businesses.  I guess I have lived the American dream and I am very thankful for every lesson I have learned and every opportunity I have been given.

Gold JewelryIn the past few years I noticed a number of “cash for gold” businesses pop up. What a wonderful idea, I thought! I wish there had been one when I needed it way back when, so I investigated further. What I found out was completely unexpected – and it was not good news. Some of these companies pay out as little as 15% of the value for selling gold, especially the really big firms that advertise everywhere you look. How many people have they cheated?

As with every business I have ever started, I saw a need and I filled it.  I decided to start a company that offers the consumer what they have every right to expect, a top payout that ranks among the highest you will find anywhere, along with fast and reliable service.  That’s what AAA Gold Exchange is all about. Our goal is to provide you with a Triple A-rated experience in selling your gold jewelry for cash!

-Parviz (Founder)